About

Newly founded in 2025, the Texas Sports Analytics Group (TSAG) is The University of Texas at Austin’s premier sports business and analytics student organization and the official student organization of the Analytics and Business of Sports minor within the McCombs School of Business. Born from a shared passion for sports, data, and innovation, TSAG brings together driven students from diverse academic backgrounds who are united by a mission to transform the way we understand and influence the world of sports.

TSAG was established to bridge the gap between raw data and real-world decision-making in the sports industry. By leveraging cutting-edge analytics, statistical modeling, and research methodologies, our members develop strategic insights that drive performance on the field/court/track and value off of it. We aim to make a measurable impact across all areas of the sports business landscape.

Our work does not stop at theory—we aspire to deliver hands-on experiences for our members, working directly with professional teams, collegiate programs, representative agencies, startups, and beyond through consulting projects, case competitions, and collaborative research. At TSAG, we are not just analyzing sports—we are helping shape their future.

To learn more about our members and our work, explore the sections below. Whether you are curious about our story or interested in getting involved, these pages offer a deeper look into TSAG.